BLACKPINK has been the biggest girl group in the world since their debut a decade ago. They took K-Pop to new global heights and have trailblazed the “girl crush” concept in the genre. After all their success, solo careers for each of the members, Lisa, Jennie, Jisoo, and Rosé, were inevitable. Apart, each of the girls has had moments of success and some hits, but none reached the heights that Rosé reached with 2025’s APT. That record, which featured guest vocals from Bruno Mars, reached #3 on the Billboard Hot 100 and earned Rosé three Grammy nominations, including Song of the Year and Record of the Year. Her follow-up record “New Trick” was released on September 17th, 2026.

This video takes place in a dingy gym.

“New Trick” carries on the pop-punk aesthetic from APT. although this track shares more in common with Olivia Rodrigo’s catalog than anything else. The grunge-pop instrumentation combined with the scream-vocal chorus is very evocative of Rodrigo’s Guts era singles, but for Rosé it does seem like this sound is more of a style she is wearing rather than something she truly loves like Rodrigo. In other words, it feels like a phase.

The music video, likewise, feels a bit like cosplay. Rosé is dressed in a punkish outfit with black fingernails and big boots. She’s backed by a band also dressed a bit grungy, with a lead guitarist wearing an all-black outfit with black high top chucks. Combined with the setting in a dingy gym and skatepark, it’s giving “Sk8er Boi” era pop punk vibes. Like the song, though, this is all surface-level punk. There’s no real substance here, which is further highlighted by the fact that the video constantly reminds the viewer that it was shot on an iPhone 18. It’s otherwise an inoffensive video, which is likely the point. K-Pop fandom doesn’t really allow artists to grow and truly experiment. There is always backlash from fans on the horizon, so you get solo ventures like this where maybe Rosé does truly want to go a bit more punk, but she has to stick to a good, clean, fun image.

Rosé’s guitarist wears black high top chucks in this video.

 

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