Tyler, The Creator is an American rapper and musician who has released some of the most critically acclaimed albums of the 2010’s, as a solo artist and as a member of Odd Future. He also has had a long partnership with Converse through his clothing brand, Golf Wang. Beginning in 2017, when he reinterpreted the Converse One Star, and continuing ever since, the rapper has designed multiple collections for the brand. His latest single is “That Guy”, which was surprise-dropped exclusively on YouTube on December 25th, 2024, but was not released to other streaming platforms until June 23rd, 2026.

Tyler, The Creator got it on in this video.

“That Guy” is actually a remix of Kendrick Lamar’s 2024 song “Hey Now”, the fifth track off Lamar’s album, GNX. A West Coast hip-hop track, this freestyle revolves around Tyler, the Creator flexing based on his wealth and the huge success of his album Chromakopia. Tyler also references being at Lamar’s The Pop Out: Ken & Friends concert, locations in the Los Angeles area, and his sexual orientation. It almost seems like Tyler was meant for this beat despite it originally being a Kendrick production, and his typical mix of biting, clever, and comedic lyrics.

The music video opens with Tyler, the Creator stepping in front of a brick wall while wearing red low top chucks. Tyler starts rapping the lyrics while dancing both in front of this wall and at various other locations in Hawthorne, California. Along with his chucks, Tyler does a bit of flexing in his Ferrari and designer clothing. This fits with the braggadocious lyrics of the song, but it never comes off as over the top. Tyler also wears a pair of green low top chucks while skateboarding down the street, as the video starts playing quick picture-in-picture shots moving, dancing, and strutting through the city. Finally, the video features Odd Future members Travis “Taco” Bennett, Jasper Dolphin, and Lionel “L-Boy” Boyce, who make cameos at the very end. This video is probably one of Tyler’s least ambitious videos in terms of concept, but it fits the vibe of the song very well.

“I got my Chuck Taylors on, but they look like loafers.”

 

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