Chucks have long played a defining part in music. They help make an artist’s image and set the tone for many music videos. Realizing this, Converse created their Rubber Tracks series. They describe it as “a global family of community-based professional recording studios” that allow emerging musicians of all genres to get free studio time while maintaining the rights to their own music. They also pair artists with filmmakers and directors to help film their music videos. It’s a great program and it allowed the creation of the song “Nobody’s Fool” by Black Spade which is accompanied by a music video directed by Logan Roos and Adam Porter.
Protester running into the line of police.
The song is very tension-filled, and it doesn’t really settle. This is a good thing as it forces you to listen and really get the message that Black Spade is putting forth. He talks about everything he’s been through in his life and career, and how he has persevered through it all. He says that even though he was once a “rebel for all the wrong reasons” and that that has led him to be an “enemy of his state” (referring to his mental state), he has not committed treason and is a stronger man because of it. He tops it off by stating that to anybody trying to take the shortcut in life to get past him, he’ll “Chuck Taylor all of y’all.”
A protester being thrown to the ground.
The video was produced by Converse as part of their Rubber Tracks series on YouTube. It features Black Spade in an abandoned warehouse sitting in front of what looks like a HAL 9000 computer. Outside the warehouse, we see a clash between protesters and police. Many of the protesters are wearing chucks, which give the scene more weight and realism as we see them being pushed around and tossed to the ground. Eventually, the police make it pass the protesters and break into Black Spade’s warehouse. They come to find out however, that he is not actually there. That HAL 9000 looking machine is actually a projector that is projecting a hologram of Spade. It was all a clever ruse. The video very much fits the tone of the song. The scenes between protesters and police are shot in slow motion so they gel well with the ambiance of the beat. It also plays into Black Spade’s lyrics about being a rebel for all the wrong reasons. It’s a very visually stunning video and it definitely helps elevate the song.
The iconic Chuck Taylor is the shoe of the rebel.
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